Privacy Policy (Digital + Bookvault Book Delivery)
**Effective Date:** 24th September 2026
At Natalie in Stitches (**natalieinstitches.com**), I respect your privacy and am committed to protecting your personal data. This policy outlines how I collect, use, and safeguard your information as a UK-based business compliant with UK GDPR and the Data Protection Act 2018.
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## 1. Data I Collect
I collect personal information necessary to deliver your digital purchases, ship physical print books, process course enrolments, and communicate with you:
* **Customer & Order Data:** Name, billing address, shipping address, phone number (required for physical book delivery carriers), email address, and order history.
* **Course & Student Progress Data:** Account credentials, enrolment details, and module progress within Sensei LMS.
* **Newsletter Subscriptions:** Name and email address when you opt in to *Between the Seams* via MailerLite.
* **Technical & Analytics Data:** IP address, browser type, device information, and interaction data collected automatically via Google Analytics and essential cookies.
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## 2. How I Use Your Data
I use your information solely to:
* Fulfil digital orders and send physical book print orders to our print-on-demand fulfilment partner (Bookvault).
* Deliver transactional emails (order confirmations, shipping/tracking notifications, password resets).
* Provide weekly newsletters and design updates if you have opted in.
* Monitor and improve site navigation, performance, and user experience.
I will never sell, rent, or trade your personal information.
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## 3. Third-Party Service Providers
I share necessary information with trusted third-party providers who assist in operating our website and fulfilling orders:
* **Platform & Hosting:** WordPress, WooCommerce, and Sensei LMS (website infrastructure and course delivery).
* **Print & Fulfilment Partner:** **Bookvault** (receives your name, shipping address, phone number, and order details strictly to print and dropship physical book orders).
* **Payment Processing:** WooPayments / Stripe (processes payments securely; card numbers are never stored on servers).
* **Email Marketing:** MailerLite (manages newsletter communications and transactional updates).
* **Site Analytics:** Google Analytics (monitors aggregate site performance and visitor trends).
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## 4. Cookies
My site uses essential cookies to manage your shopping cart, remember login sessions, and track course progress. Analytical cookies help me understand site usage. You can control or block cookies through your browser settings, though disabling essential cookies will prevent checkout and cart functionality.
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## 5. Data Retention & Your UK GDPR Rights
* **Data Retention:** I retain purchase records to support re-downloads of patterns, continuous course access, and tax accounting compliance.
* **Your Rights:** Under UK GDPR, you have the right to:
* Access, correct, or request a copy of your personal data.
* Request deletion of your data (where legally permissible).
* Unsubscribe from marketing updates at any time via the link in any MailerLite email.
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## 6. Contact Information
**Natalie Warner**
Sole Trader trading as *Natalie in Stitches*
**Email: natalie[at]natalieinstitches[dot]com
**Website:** natalieinstitches.com